A PORTFOLIO OF LITERATURE-INSPIRED INTERACTIVE EXPERIENCES
Storyland is ARTiSTORY's growing series of literature-inspired interactive experiences, developed with leading cultural organisations including the British Library. Each experience is adapted to your audience, space and calendar—helping your venue attract families, deepen engagement, unlock new revenue and inspire repeat visits.
STORIES BECOME ADVENTURES
From national institutions to regional destinations and local attractions, Storyland gives venue partners a portfolio of story-led experiences with recognisable narratives and rich visual worlds.
Choose from four scalable formats. We adapt the content depth, footprint, visitor journey, capacity and revenue model for your venue—including ticketed and non-ticketed operations.
NEW FLAGSHIP · SUPPLIED BY THE BRITISH LIBRARY
A family adventure through enchanted stories—curated and developed by the British Library, now available through ARTiSTORY for international touring and night-trail adaptation outside China and the UK.
Explore Fairy Tales
BRITISH LIBRARY LICENSED · MULTI-CITY TOUR
A literary race becomes a journey through invention, culture and global exchange.
BRITISH LIBRARY LICENSED · TOURING SINCE 2021
Six immersive worlds bring maps, literature, music, fairy tales and science to life.
STORYLAND HOSPITALITY · AN EXPANDING SERIES
Children's literature can become more than an exhibition. Storyland Hospitality translates beloved narratives into bookable afternoon teas, dining experiences and destination moments.
A Victorian literary classic became a theatrical luxury ritual at ANTI:DOTE—designed to be tasted, explored and shared.
View case study
C. S. Evans's Cinderella, illustrated by Arthur Rackham, became edible art, themed décor and a dramatic open-book photo moment at Fairmont Singapore.
View case studyMore afternoon-tea experiences inspired by children's literature will join the Storyland portfolio.
ONE PLATFORM · FOUR SCALABLE LBE FORMATS
Choose the format that fits your venue—from a major destination trail to a compact local attraction. We adapt the footprint, audience journey, season and operating model while keeping the story recognisable.
A large-scale daytime walk-through story world with scenic installations, interactive story stations, performers, discovery and play.
An illuminated evening journey through iconic stories and imagined worlds, using projection, sound, lanterns and theatrical storytelling.
A scenic, multimedia family experience with immersive environments, integrated media and lighting, major hero installations and high-capacity operation.
A compact, modular story experience with tactile discovery, play and portable media assets—designed for faster installation.
Indicative planning ranges. Final footprint, route, capacity and operating model follow the host-venue survey and selected literary title.
MADE FOR YOUR PLACE · SHAPED FOR YOUR AUDIENCE
Whether you operate a national institution, a regional destination or a local ticketed or non-ticketed attraction, we adapt the story, route, content depth and commercial model around your venue.
Outdoor story trails, illuminated night journeys and nature-led family programmes that use the landscape as part of the narrative.
Play-rich, learning-led environments with clear missions, interactives and multigenerational discovery.
Collection-connected exhibitions, reading programmes and cultural storytelling with authentic literary foundations.
High-footfall seasonal attractions that create dwell time, repeat visits, social sharing and family participation.
Flexible destination experiences that entertain families, celebrate place and turn waiting time into discovery.
Ticketed experiences, afternoon teas, packages and destination moments that extend the guest journey.
Scalable ticketed or non-ticketed experiences for community destinations and independent family attractions—with formats matched to local audiences, budgets and seasons.
EXPERIENCE ACROSS VENUE TYPES
Selected examples from ARTiSTORY's wider LBE, cultural-experience and hospitality track record. Bird Paradise is highlighted as a highly relevant wildlife-venue case, while the World Expo Museum hosted the launch of The PIXEL World.
FEATURED WILDLIFE-VENUE CASE · SINGAPORE
THE PIXEL WORLD LAUNCH VENUE · SHANGHAI
ORIGINAL FAIRY TALES HOST · UK
ART & CULTURAL RETAIL DESTINATION
SINGAPORE
KUALA LUMPUR INTERNATIONAL AIRPORT · MALAYSIA
SINGAPORE
BANGKOK · THAILAND
THE STAMFORD · SINGAPORE
MALAYSIA
SHANGHAI · CHINA
A NEW LIFE AFTER DARK
For gardens, heritage sites and outdoor attractions, Storyland can translate familiar characters, enchanted forests and magical encounters into a modular illuminated route—built around the landscape already there.
AUTHENTIC SOURCES · AN OPEN PARTNER MODEL
We work with the British Library and the University of Cambridge, while remaining deliberately open to other museums, libraries, archives, artists, estates and rights holders. Storyland is a growing portfolio—not a single-source platform.
Collection-led literary experiences
Ideas, discovery and cultural heritageSTORYLAND — A CONTENT & EXPERIENCE PLATFORM
Storyland is an evergreen content and experience platform that transforms the world's most enduring literature into interactive worlds for today's audiences.
From Alice's Adventures in Wonderland, Snow White and Beowulf to Dracula, the world of Neverland and the legends of King Arthur, ARTiSTORY develops original interpretations, visual worlds and narrative journeys inspired by stories that generations already know and love.
Our work is informed by remarkable literary collections and developed through collaborations with leading cultural organisations, including the British Library. These stories can grow into immersive attractions, learning programmes, interactive games, family activities, themed products and marketing partnerships—helping venues attract family audiences, encourage repeat visits and create new commercial opportunities.
THE STORYLAND ECOSYSTEM
Five connected parts turn each literary world into a flexible, long-term platform for venues and audiences.
ARTiSTORY reimagines classic literature through original themes, visual identities, scripts, films, digital content, interpretation and creative direction—giving each venue a distinctive story world that can evolve across formats and seasons.
From walk-through worlds and interactive trails to indoor experiences, seasonal events and touring formats, Storyland turns familiar literature into physical adventures tailored to each venue’s audience, footprint, capacity and operating model.
Literacy resources, school programmes, educator materials, reading quests, Explorer Kits, creative workshops and family activities invite visitors to investigate characters, settings and ideas—not simply observe them.
Books, activity products, collectables, gifts, apparel, homeware and themed retail and F&B experiences extend the story beyond the visit while creating additional revenue opportunities for venue partners.
Campaign narratives, sponsor activations, venue marketing toolkits, launch content and digital and social-media assets help each Storyland experience reach audiences before, during and after their visit.
ALSO FROM ARTISTORY · SCIENCE & EXPLORATION
Wonders of Life turns zoos, wildlife parks and botanical gardens into day-to-night family journeys inspired by scientific curiosity, biodiversity and discovery.
Explore Wonders of LifeCREATED & DELIVERED BY ARTiSTORY
ARTiSTORY brings together rights strategy, curation, experience design, fabrication, touring, audience programmes, marketing and merchandise—giving venue partners one pathway from story to opening day.
FOR VENUE PARTNERS
Tell us about your audience, footprint and calendar. We will recommend the strongest Storyland title and adaptation route for your venue.
